The unstoppable trend, and its side effects


Recently a good article written by Lucy Siegle addressed the unstoppable faux fur boom and what we call the side effects : the defamatory campaign organized by the fur factory farming industry.


The factory farming industry’s PR machine is out in full force. 

Faux fur has been such an everlasting trend since 2014 it is only predictable that this industry feels so insecure.

We’ve been busy engaging discussions with journalists and bloggers in order to provide them with more honest information. Faux fur is a cool, life friendly, luxury product.

It has been used massively by luxury maisons just like Miu Miu in the AW 2017 collection (picture below).


As we like to recall : fur factory farming is now banned in 8 countries while faux fur production is forbidden nowhere.