2019 will be a very big year for faux fur.
Experts, trend analysis and telling signs, show faux fur is no more a simple trend but a new reality.
New article quotes analysis trend from Euromonitor and confirms the popularity of faux fur.
“Consumers being more mindful with their purchase are giving rise to the faux fur trend”
Indeed, faux fur the ultimate life-friendly type of fur, is a feel-good fabric adored by the eco-minded fashionistas.
According to the latest market research report from Technavio, the global faux fur market is expected to post a CAGR of over 19% during the period 2019-2023. Global artificial fur market size will grow by USD 129.21 million during 2019-2023.
“Luxury brand are creating ethical, faux fur alternatives, owing to the technological advances in fabrications. Some of the major fashion retailers and apparel stores are taking steps to reduce the use of animal fur.”
Those figures are interesting because not only they stress that faux fur is a dynamic sector but also underline that faux fur is a niche market and not a mass production.
A notable fact highlighted in the report is the expected rise in the use of recyclable material which can have a positive impact on our environment in reducing the waste being left in landfills for instance. As a result, this sustainable trend will improve the green credential of faux fur - which is already better than other type of fibers including animal-based fibers. Using recycled material in lieu or combined with virgin polyester will reduce the impact on climate change.
You can read the entire press release here.
Market report and trend analysis confirm the popularity of faux fur
Faux fur is luxury
The latest collections showed the presence of faux fur on the catwalks, in the men and women collections. See below a short selection of the most recent beautiful faux fur moments. (from left to right : Acne Studios, Armani, Kenzo)
Celebs wear faux
Last but not least, it is impossible to ignore the positive influence of a new generation of pop stars wearing and pushing faux fur. From Dua Lipa, to Ariana Grande, Miley Cyrus, Justin Bieber and that spectacular multi colored Gucci coat worn on stage by Lil Wayne few weeks ago (below) faux fur is here to stay.