SUSTAINABILITY :A roadmap for new ways to create faux fur

SMARTFUR is a response to the challenges faced by the faux fur sector. Even if it is evidenced that factory farming is a greater source of environmental degradations, the reliance of oil-based raw materials for faux fur can not be ignored. We believe all the developments in the realm of plant-based synthetics and recycled polyester and acrylic provide new options. While there is no official definition of sustainable fashion, we believe that working towards a 45% reduction in greenhouse gas emissions - a target supported by the GIEC, is a good working base.

SMARTFUR is based on the principles of the circular economy :





Showing the sector the way forward

The aim of this initiative is to encourage the development of a new economic model based on circularity and responsibility.

SMARTFUR provides major players with a framework for solutions, encourages the dissemination of new ideas around faux fur and promotes all virtuous initiatives.



Along with ECOPEL our partner, leader in faux fur, we are proud to offer a state of the art range of faux fur created from recycled bottles.

We support RECYCLING. Transforming waste into solutions is part of our toolbox for a reduced impact on our planet.

If nothing is done, there will be more plastics than wildlife in our oceans. RECYCLING is an opportunity to reduce the presence of plastics in nature. Plastic becomes a new resource.



We will see increased use of bio-based materials in the future. R&D are working towards innovation, introduction and improvement of the first faux fur including bio-based ingredients. We are currently investigating in offering our own bio-based faux fur made from 40% plant based ingredients, thus REDUCING our dependence on oil and petrochemicals. The first results of this eco-efficient fiber are expected in 2019.



We have conducted an experiment along with the french start-up ETIA in order to transform faux fur waste into usable energy.

The first results are very positive. We can confirm faux fur is eligible to be transformed by the BIOGREEN technology. Synthetic waste can effectively be converted into usable fuel and energy rather than being dumped in a landfill or polluting the ocean. This first study demonstrates that because synthetics have high energy content, there is tremendous potential to use technologies to convert these materials into fuels or other products. This process is preferable to incineration of plastic waste because it allows for the storage of usable energy that otherwise would be wasted. A new large-scale experiment is being conducted at the beginning of next year.