SMART FUR
SUSTAINABILITY :A roadmap for new ways to create faux fur
SMARTFUR is a response to the challenges faced by the faux fur sector. Even if it is evidenced that factory farming is a greater source of environmental degradations, the reliance of oil-based raw materials for faux fur can not be ignored. We believe all the developments in the realm of plant-based synthetics and recycled polyester and acrylic provide new options. While there is no official definition of sustainable fashion, we believe that working towards a 45% reduction in greenhouse gas emissions - a target supported by the GIEC, is a good working base.
SMARTFUR is based on the principles of the circular economy :
REDUCE
REUSE
REPAIR
RECYCLE
Showing the sector the way forward
The aim of this initiative is to encourage the development of a new economic model based on circularity and responsibility.
SMARTFUR provides major players with a framework for solutions, encourages the dissemination of new ideas around faux fur and promotes all virtuous initiatives.